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Our Purpose

Mission& Vision

Mission

Our mission is to provide accessible, reliable, and quality information on family, sexuality, and health, empowering individuals to make informed choices and take control of their lives.

Vision

To create a world where every individual and family has access to reliable information, supportive communities, and empowered choices for healthy living, loving relationships, and overall well-being.

Dr. Mrs Edidiong Ekereuke, founder of DownBelow Family  Health Initiatives with Dr. Didi

Founder Spotlight

Dr. Mrs Edidiong Ekereuke

Senior Medical Official (UCTH)

Meet the Founder

Dr. Didi

Dr. Mrs Edidiong Ekereuke · Senior Medical Official (UCTH)

DownBelow Family Health Initiatives with Dr. Didi is a non-profit and non-denominational Christian ministry made up of men and women from different walks of life and denominations, with the primary objective of preserving the family unit for God.

“Down below” speaks to hidden questions, difficult conversations, and cultural myths people are often too afraid or shy to discuss openly. Our calling is to bring those issues to light, expose in love, educate, and heal.

For over six years, this platform has provided practical support through daily engagement, medical lectures, and faith-grounded discussions that strengthen families and communities.

Qualifications & Recognition

CAC Name: DOWNBELOW FAMILY HEALTH INITIATIVE WITH DR DIDI
Senior Medical Official — University of Calabar Teaching Hospital (UCTH)
Focus Areas: healthy relationships, family dynamics, sexuality, and health education
Core Call: Expose in Love, educate, and heal
Target Audience: individuals, couples, and families worldwide
The Team

The People Behind the Mission

Dr. Mrs Edidiong Ekereuke

Dr. Mrs Edidiong Ekereuke

Founder & Executive Director

Senior Medical Official, UCTH

Faith-based women's health advocate focused on infertility management, reproductive education, and practical support for women and families.

Mrs. Glory Victor Etienem

Mrs. Glory Victor Etienem

Head of Administration

Head of Administration for Down Below Family Health Initiative.

Mr. Etoma Eugene

Mr. Etoma Eugene

General Secretary

Secretary for Down Below Family Health Initiative.

Mrs. Ebani Clarkson Agbor

Mrs. Ebani Clarkson Agbor

Financial Secretary

Financial Secretary for Down Below Family Health Initiative.

Mrs. Gift Bunchi Abang

Mrs. Gift Bunchi Abang

Public Relations Officer

Public Relations Officer for Down Below Family Health Initiative.

What We Do

Expose in Love, Educate, and Heal

We provide a safe, inclusive, and non-judgmental space where people can ask real questions, receive reliable guidance, and grow in healthy relationships and family life.

Objectives

  • To educate and inform the public on healthy relationships, family dynamics, and reproductive health.
  • To provide a platform for open discussions and awareness on sensitive topics.
  • To promote holistic well-being, self-care, and mental health.
  • To foster a supportive community encouraging healthy lifestyles and relationships.

Scope of Activities

  • Social media engagement across Facebook, Instagram, TikTok, and YouTube.
  • Online resources including blog posts, videos, and podcasts.
  • Collaboration with healthcare professionals, educators, and experts.
  • Community outreach programs, evangelical support, and medical events.